The Betty Barclay Fashion Group has announced the launch of new lifestyle brand Betty & Co, launching in November. To be unveiled at fashion trade show Panorama in Berlin this July, Betty & Co will reach a new target group bridging the gap between the fast fashion Cartoon label and the modern classic Betty Barclay.

Product manager, Bjorn Kruger, comments: “Betty & Co is more emotional, younger and authentic. Modern day lifestyle is critical, with every day versatility and a focus on knitwear and T-shirt essentials.” The collection will show in London 10-24 July (Early Spring 2016) and 2-14 August (Spring 2015).

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Betty & Co in 'fashion & accessories'