Mared Parry has joined Betches UK as its Editorial Content Lead, heading up the leading US pop culture and women’s media brand’s social-first UK platform and shaping its editorial presence.

She moves into the role from Luxury London Magazine, where she led social strategy, and previously worked across Cosmopolitan, Red and Prima at Hearst.

Mared welcomes updates from PRs on new launches in beauty, fashion, lifestyle and food & drink, as well as TV, film and talent interview opportunities. She is London-based and recently moved home; PRs may contact her for her updated mailing details.