Date Posted: Tuesday 1st September 2020
Ber Sherman has revealed a new collaboration with Brand Lab International to grow its product extensions into branded real estate developments around the globe. The contemporary menswear brand will create branded experiential properties with Brand Lab in several global cities. Plans could roll out as early as Autumn 2021 and see the brand expand into stylish properties such as furnished apartments, boutique hotel lounges, scooter-cafes, gastropubs, student lounges, and more as a natural extension to existing product categories such as luggage, and hotel amenities.
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