Belstaff has named actor James Norton as its latest ambassador and creative collaborator. The Autumn/Winter 2020 campaign sees James embark on a trip to the Jurassic Coast in Dorset, England and follows a journey that will build through the seasons to come.

The partnership will continue into Spring 2021 with the release of limited-edition jackets, co-designed by Norton and Belstaff’s Creative Director Sean Lehnhardt-Moore.