BellCo has been appointed to handle media relations, influencer engagement, and partnerships for the real tomato juice brand Longbottom & Co, ahead of its first major UK retail listing.

Longbottom & Co is currently the sole spiced tomato juice supplier to Fortnum & Mason and is stocked across British Airways, Singapore Airlines and Cathay Pacific. The brand will launch in 357 Sainsbury's superstores nationwide in October.