Full Fat has been appointed as the UK PR, influencer and social agency for the award-winning global beer brand, 1664 as it prepares to launch Blanc in the UK market.

For the launch, Full Fat has secured high-profile fashion partnerships and collaborations to kick off a series of campaigns for 2024. The first of these endeavours sees a partnership with the prestigious British Fashion Council, establishing 1664 Blanc as London Fashion Week’s Principal Partner on its 40th anniversary.