Beauty platform BeautyMatter has unveiled the top 25 beauty & personal care products on Amazon in Q1 2025.

The list includes:

• Hero Cosmetics Mighty Patch Original Pimple Patch - 36 count
• Schick Hydro Silk Touch-Up Multipurpose Dermaplaning Tool 3 ct
• Clean Skin Club Clean Towels XL - 50 count
• Amazon Basics Cotton Swabs, 500 Count
• eos Shea Better Body Lotion - Vanilla Cashmere 16 fl oz
• Neutrogena Cleansing Fragrance Free Makeup Remover Face Wipes, Twin Pack, 2 x 25 ct
• Amazon Basics Hypoallergenic 100% Cotton Rounds, 100 Count
• Mrs. Meyer's Clean Day Liquid Hand Soap Lemon Verbena, 12.5 oz
• Essence Lash Princess False Lash Effect Mascara
• La Roche-Posay Toleriane Double Repair Face Moisturizer
• BIODANCE Bio-Collagen Real Deep Mask, 34g 4ct
• PanOxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength Antimicrobial, 5.5 oz
• Sacheu Lip Liner Stay-N - Peel Off Lip Liner Color pINKED
• Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
• Maybelline Lash Sensational Sky High Washable Mascara
• Medicube Zero Pore Pads 2.0 70 pads
• SOL DE JANEIRO Cheirosa '62 Hair & Body Fragrance Mist
• The Ordinary Glycolic Acid 7% Exfoliating Toner 8.11 oz
• Dove Body Wash with Pump Deep Moisture For Dry Skin 30.6 oz
• VALITIC Kojic Acid Dark Spot Remover Soap Bars (2 Pack)
• CeraVe Daily Moisturizing Lotion for Dry Skin, 19 Ounce
• Nutrafol Women's Balance Hair Growth Supplements, 1 Month Supply
• COSRX Snail Mucin 96% Power Repairing Essence, 100ml
• CeraVe Daily Moisturizing Lotion for Dry Skin, 19 Ounce
• Neutrogena Makeup Remover Facial Cleansing Towelettes, Daily Face Wipes

As brands prepare for Q2 and beyond, the focus is increasingly turning to a more complex question: not just which products sell, but how to price them - and how to manage that pricing across channels amid shifting economic headwinds.

For more information, visit beautymatter.com.