Beauty platform BeautyMatter has unveiled the breakthrough colour cosmetic products of 2025.

Best Breakthrough Colour Cosmetics (Complexion):

Recognises innovation in a finished complexion product related to either formulation, delivery system, new format, use of technology, or sustainability.

• Danessa Myricks Beauty Blurring Balm Powder Universal Radiant
• Patrick Ta Beauty Major Headlines Double-Take Crème & Powder Blush Duo
• Huda Beauty Easy Bake Setting Spray
• Kosas Cloud Set Loose Powder
• Fluency MultiStick

Best Breakthrough Colour Cosmetics (Lip):

Recognises innovation in a finished lip product launched to market related to either formulation, delivery system, new format, use of technology, or sustainability.

• Lisa Eldridge Beauty Rouge Experience Refillable Lipstick
• Ahyun Matcha Vanilla Glossy Lip Syrup
• Laura Mercier Caviar Hydra-Crème Lipstick
• Guerlain Rouge G Lipstick
• Moira Beauty Butter Bliss Lip Balm

Best Breakthrough Colour Cosmetics (Eye/Brow):

Recognises innovation in a finished eye or brow product related to either formulation, delivery system, new format, use of technology, or sustainability.

• Subtl Brow BFF
• Grande Cosmetics Brow Laminate Sheer Tints Brow Styling Gel with Peptides
• Lord & Berry Splashproof Waterproof Mascara
• Tilt Beauty Lashscape
• Ardell Beauty Pre-Mapped Extensions

For the full list of products, visit beautymatter.com.