The finalists of the BeautyMatter Awards 2025 have been announced. 

AGENCY

Best Public Relations Agency

• DripComm
• Foundation
• Juliette Group
• MP-IMC
• Studio Beauty ‍

Best Marketing Agency

• 1r Agency
• Envision Horizons
• MATTE Projects
• Navigo Marketing
• Stella Rising ‍

Best Creative Agency

• Bartlett Brands
• DoThings
• Free the Birds
• Front Row
• MATTE Projects ‍

INNOVATION

Best Breakthrough Beauty Brand

• BoldHue
• indē wild
• Kate McLeod
• Sans Savon
• Vyrao ‍

Best Breakthrough Wellness Brand

• Happy Aging
• Kailo Nutrition
• Liquid Youth Nutrition
• NEOM Wellbeing
• Skin Molecule X ‍

PRODUCT

Best Breakthrough Product (Bodycare)

• Ayuna - Micellar Oil
• Biologique Recherche - Cible PIGM400
• Hydrinity - Encore Body Hydrator
• Irene Forte Skincare - Pistachio Body Oil
• Kate McLeod - The Everywhere Stick ‍

Best Breakthrough Colour Cosmetics (Complexion)

• Danessa Myricks Beauty - Blurring Balm Powder Universal Radiant
• Fluency Beauty - MultiStick
• Huda Beauty - Easy Bake Setting Spray
• Kosas - Cloud Set Loose Powder
• Patrick Ta Beauty - Major Headlines Double-Take Crème & Powder Blush Duo ‍

Best Breakthrough Colour Cosmetics (Eye/Brow)

• Ardelle - Pre-Mapped Extensions
• Grande Cosmetics - BROW LAMINATE Sheer Tints Brow Styling Gel with Peptides
• Lord & Berry - Splashproof Waterproof Mascara
• Tilt Beauty - Lashscape
• Subtl Beauty - Brow BFF ‍

Best Breakthrough Colour Cosmetics (Lip)

• Ahyun - Matcha Vanilla Glossy Lip Syrup
• Guerlain - Rouge G Lipstick
• Laura Mercier - Caviar Hydra-Crème Lipstick
• Lisa Eldridge Beauty - Rouge Experience Refillable Lipstick
• Moira Cosmetics - Butter Bliss Lip Balm ‍

Best Breakthrough Colour Cosmetics (Nail)

• Heyhae - Sun Cured Gel Nail Strips
• Olive & June - Gel Polish System
• OPI - RapiDry Nail Lacquer
• Umia Beauty - AI-Powered Autonomous Nail System
• Zylarra - Antimicrobial Top Coat

For the full list of finalists, visit beautymatter.com.