London-based strategic communications agency Rachel Nevin Communications has been appointed to handle public relations and communications for luxury beauty salon brand So. Shell.

So. Shell is a rapidly expanding network of upscale beauty salons in London, offering high-quality manicure, pedicure, brow and lash services, blending Ukrainian manicure mastery with efficient, multi-treatment experiences across multiple flagship locations, including Carnaby, Battersea Power Station, Westfield London and more.

Rachel Nevin Communications will lead PR strategy, media relations and external communications to elevate So. Shell’s brand profile, amplify its standout service proposition and support its continued expansion across London’s beauty scene.