Beauty brand Beauty Pie analysed millions of data points across TikTok, Instagram, annual Google search trends and YouGov data to uncover the biggest skincare, make-up, body care, nail, and hair care trends that defined 2024 and the ones to look forward to for 2025.

Top 10 skincare trends 2025:

• Waterless skincare + 806%
• Tranexamic acid + 107%
• Niacinamide + 97%
• Azelaic acid + 96%
• Microbiome skincare + 91%
• Caffeine skincare + 87%
• Hydrating lip balm + 85%
• Caviar skincare + 83%
• Squalane + 82%
• Skincare peptides + 80%

Top 10 make-up trends 2025:

• Medium contrast make-up + 45,320%
• Demure make-up + 4,269%
• High Contrast make-up + 3,493%
• Boyfriend blush + 941%
• Sunset blush + 422%
• Sunburned make-up + 406%
• Sabrina Carpenter make-up + 313%
• Scandinavian make-up + 265%
• Blonzer + 174%
• Bouche Mordue + 127%

Top 10 hair trends 2025:

• Irish hair + 650%
• Boho braids + 92%
• Terra copper + 86%
• Utah curls + 73%
• Italian Blowout + 49%
• Rebel streak + 46%
• French twist hair + 41%
• Minimalist hair + 38%
• Fluffy curls + 34%
• Slick back bun + 29%

Top 10 body & wellness rrends 2025:

• Exfoliating body wash + 93%
• Chemical sunscreen + 82%
• Mineral sunscreen + 71%
• Hypochlorous acid + 49%
• Body bronzer + 36%
• Amber perfume + 25%
• Vanilla body creme + 21%
• Vanilla perfume + 19%
• Body foundation + 19%
• Retinol hand cream + 18%

Top 10 nail trends 2025:

• Duck shape nails + 463%
• Hibiscus nails + 303%
• Tortoiseshell nails + 267%
• Greek Goddess nails + 134%
• Glass nails + 127%
• Aura nails + 110%
• Black cherry nails + 95%
• Rainbow manicure + 64%
• Yellow manicure + 48%
• Sheer nails + 46%

The top 10 biggest beauty trends of 2024:

• Wolf cut - 27,319,900 total engagements
• Niacinamide - 19,259,700 total engagements
• Salicylic acid - 12,312,900 total engagements
• Pixie cut - 11,365,600 total engagements
• Natural skin - 10,967,804 total engagements
• Brow lamination - 10,911,700 total engagements
• Coffin nails - 10,908,600 - total engagements
• Tretinoin - 9,595,300 total engagements
• Butterfly cut - 9,415,600 total engagements
• Glycolic acid - 8,093,716 total engagements

British attitudes to beauty in 2024/25:

• 20% of people exclusively buy beauty products when they’re on offer.
• Just 36% of the general public say they have a consistent beauty regime.
• Daily make-up use is rising: almost a quarter (24%) of people wear make-up almost every day.
• Facial cleansers are now a staple for many people, with 36% of people adding one to their routine in 2024.
• 45% say they purchased facial care products (such as moisturisers and cleansers), compared to 34% who say they purchased make-up, and less than one-third (30%) invested in body care.

The top things people consider when buying beauty products:

• Suitability for specific skin problems - 38%
• Special offers - 32%
• Cruelty-free - 28%
• Allergen/paraben/toxic-free formulations - 17%
• Natural or organic ingredients - 17%

For the full report, visit beautypie.com.