Makeup and skincare brand Beauty Pie has announced the launch of its new app, exclusively for members. The app will streamline the way customers discover, shop, and engage with the brand and products.

Designed to make high-performance beauty shopping effortless, the app features a seamless interface and an ultra-personalised ‘digital concierge’, helping members:

• Restock staples with low-inventory alerts
• Track past purchases and shades instantly
• Get real-time notifications on new launches and stock drops

To celebrate, members who download the app and place an order this weekend will receive free shipping on their in-app purchases.

The Beauty Pie iOS app is available to download from the App Store.