Beauty, grooming & wellness guide Destino has announced the launch of its Hunter Club, a unique consumer trial program that will enable brands and destinations to receive detailed and informed feedback from precisely targeted consumers, alongside extensive editorial coverage across DESTINO channels.

Founder, Amy Wilson Wyles explains, "Having spoken at length to brand founders, we realised that the traditional model of consumer trials is outdated. Brands want to ensure that their products or treatments are being tested by bonafide, engaged, target consumers in order to receive informed feedback to concisely improve product development, use as creditable marketing claims, evaluate brand positioning and increase overall brand or specific product awareness. At the same time, we've been aware that our readers are savvier than ever about the market, the products and treatments that work for them and the factors that influence their buying choices. Editorially, trials will receive dedicated coverage and become part of a community-vetted list of products and places that have won not only our approval but also our readers' seal of approval too."