Beauty entrepreneur Mimi Kone has appointed FUTURE BRAND THINKING to handle founder publicity and partnerships, as well as the communications strategy around the launch of Mimi et Mina’s, luxury science-based hair care line, debuting with a replenishing and antioxidant hair and scalp oil. Mimi et Mina will soon introduce a residency concept in collaboration with select retail destinations in London (to be announced). Mimi et Mina will also launch additional hair care products throughout 2024/25, with a focus on hair dryness for textured hair types.

FUTURE BRAND THINKING will work closely with the brand’s Founder Mimi Kone, with the agency remit including strategic planning/implementation, launch event execution, and UK-focused media relations for the brand and its founder.