capsule. has been appointed as the UK communications agency for SACHEU - the inclusive, community-powered beauty brand founded by content creator and entrepreneur Sarah Cheung.

Since its 2023 debut, SACHEU’s Lip Liner STAY-N has taken the internet by storm. The cult-favourite has generated over 4 billion views on the brand’s TikTok, cementing its place as a Gen Z makeup must-have.

With every product co-created alongside its global community, SACHEU stands for inclusivity, creativity and connection, and is proudly 100% vegan and cruelty-free. 

As the brand accelerates its international expansion, capsule. will lead its UK communications strategy - driving earned media, influencer partnerships and culturally relevant storytelling to deepen SACHEU’s presence in the market.