Hunter Grace has been appointed to represent cutting-edge global beauty brand, Half Magic. The agency will manage UK PR and communications for the brand and brand founder, two-time Emmy Award-winning celebrity make-up artist, Donni Davy - renowned for creating the viral makeup looks on HBO’s Euphoria.

Half Magic is rooted in unapologetic self-expression, self-discovery and playful experimentation. On a mission to make artistry fun again, the brand delivers pro-level products and high-pigment formulas in dazzling shades that are accessible for all – inspiring everyone from makeup “newbies” to professional makeup artists.

The brand has launched in the UK exclusively at sephora.co.uk.