Avant PR has been appointed to look after national media for beauty brand Douvall's.

Founded by mother-daughter team Alicia and Georgia Douvall, the brand rethinks natural beauty to provide innovative and high performing products that harness the power of pure, raw and cold-pressed argan oil to deliver age-defying and rejuvenating beauty benefits, with a range of skin, hair and body care, makeup, wellness and baby essentials.

Avant will position Douvall's in national press spanning women's magazines, lifestyle publications, national newspapers, health press and key digital titles, focusing on the beauty benefits of the products as well as the brand story and founders' profiles.