REGIMES has appointed JJB Communications to handle all PR and communications.

REGIMES has launched as a routine-led beauty box concept designed to take the guesswork out of beauty and make trialling products effective, understandable and affordable.

Founded by Adriana Furlotti, REGIMES releases drops only when ready, with each edit built as a complete, curated routine by trusted creators and experts. Every product is selected to work in synergy, allowing consumers to trial skincare as intended rather than through disconnected samples.

Launched in April 2025, the brand has sold over 13,000 boxes, achieved 15 million+ video views and repeat purchase rates exceeding 50%.