PR agency We Are Lucy has been appointed handle the PR and media relations for swimwear brand, BAYE London.

From idea to launch, BAYE has focused on quality and purpose, featuring buttery-soft, sustainable fabrics, resistant to chlorine, oils, and seawater, and always fully lined for confidence when wet. Every piece is designed to celebrate the female form, with thoughtful details and flattering silhouettes made to move, lounge, and live in.

BAYE London launches with three debut ranges, each capturing the energy of the places that inspired Kerry’s creative journey:

• The Cape Town Collection, rich with bold protea florals and leopard prints, is a fierce tribute to Kerry’s South African roots.
• The Florida Palm Collection channels vibrant coral and blue tones with lush palm motifs, echoing the laid-back sunshine lifestyle of her new coastal home.
• The London Broderie Range brings elegant simplicity with delicate white embroidery, reimagined for rooftop pools and chic summer escapes.