Bauer Media has announced that it will mark World Mental Health Day (10 October) by calling on audiences to ditch social media for one hour. Brands including Absolute Radio, Grazia, heat, Magic, Closer and Hits Radio will be taking part in the social media blackout from 1 to 2 pm, during which the brands will refrain from posting or commenting and will call on audiences to start face-to-face conversations, in hope to encourage open discussions around mental health in support of campaign, Where's Your Head At? The campaign was created in 2018 by Bauer Media UK, Mental Health First Aid (MHFA) England and Natasha Devon MBE. 

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