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Date Posted: Monday 1st April 2019
Bauer Media CEO, Paul Keenan opened Radiodays Europe today calling for commercial and public service broadcasters to unite and adopt a pioneer mindset to enable radio to continue to prosper.
Paul Keenan, CEO Bauer Media UK and European Radio commented: "We must challenge ourselves to think differently and renew how we work. Radio is the master of reinvention, the ultimate adaptive medium and commercial radio has proved itself to be agile and opportunistic in launching new services“.
He continued, " Our focus must be on adopting a pioneer’s mindset to understand future consumer trends and create next-generation radio – enhanced services the listener will value, which harness the capability of new voice-activated devices“.
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