The Lifestyle Agency has been appointed to represent SONARA, a bathing and dining club opening on King's Road, Chelsea, in late 2026. The agency's remit spans strategic communications, press office, influencer engagement, events, collaborations and VIP programming.

Set across more than 1,500 square metres and two floors, SONARA will feature London's largest banya chamber, accommodating up to 40 guests, alongside bathing and wellness spaces including a Snow Room, Red Salt Grotto, Hammam, Hyperbaric Oxygen Chamber and Floating Room. A restaurant and lounge will form part of the offering.

SONARA will also offer four Private Suites for intimate gatherings, each with its own bathing, dining and relaxation spaces.

The Lifestyle Agency will lead an integrated launch campaign ahead of SONARA's opening.