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FASHION

Balmain reveals new logo and monogram

Date Posted: Thursday 6th December 2018

Balmain reveals new logo and monogram

French luxury fashion house Balmain has revealed its new logo and monogram. Creative Director Olivier Rousteing has released the following statement: 

"I’m not about to tear down traditions or break rules simply for the sake of breaking them. But times do change. Balmain is now a fast-growing brand relying on new media to communicate to a global audience. To best meet the challenges and opportunities of today, we unveil a newly updated logo for Balmain Paris... at each and every step of this re-design process, I stressed the need to acknowledge our roots and reference the familiar design that Pierre Balmain created for his atelier over seventy years ago. I am quite pleased with what we’ve created: a contemporary, clean and bold logo for this historic house, which manages to retain the heritage of the original, while making clear to all that it represents a French luxury brand for the modern era."

The new monogram "B" contains an additional stroke which creates a "P” for the brand's founder, Pierre Balmain and, “P” for Paris. The new "B" echoes Pierre Balmain’s mid-century monogram designs. 


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