Bally has appointed Rhuigi Villaseñor as its new Creative Director, overseeing the artistic direction across the brand. Rhuigi's first collection for Bally will debut for SS23. Rhuigi is the Founder, CEO and Creative Director of the luxury streetwear brand Rhude since 2015. Known for his unique reinterpretation of the modern wardrobe, Rhuigi references American iconography with nostalgic reflections observed through a foreign, aspirational lens, a visual narrative combining luxury techniques with streetwear elements.