Bacchus Agency, the global creative communications, digital marketing and event production agency, has announced the expansion of its VIP and Partnerships division. Bacchus has consolidated the VIP and partnerships division through the recent addition of Drew Naylor, Head of VIP, to further enhance personalised talent services and strategic collaborations.

Supporting Drew in the GCC is Mary-Joe Srouji, who will head up all partnerships and influencer activity across the region. Mary-Joe brings a wealth of experience in influencer relations and partnerships, specialising in the dynamic markets of Dubai and KSA.

The VIP and Partnerships division will continue to focus on providing bespoke services tailored to the unique needs of high-profile individuals, celebrities, and luxury brands. Services offered will include talent strategy and procurement, campaign management, VIP event guest list, and brand seeding to VIPs. Services will also include community building across industries such as music, fashion and film as well as influencer collaborations, red carpet management, ambassador programmes, and exclusive access to Bacchus Agency's extensive network of partners and resources.