Elevated baby skin brand Smoosh appoints representation to GUILD CO. ahead of launch.

Smoosh creates effective, natural, results-driven baby skincare, expertly formulated for babies’ sensitive skin.The range combines clinically tested formulations with highly efficacious natural ingredients and no added fragrance. Founded by two female entrepreneurs - who are mothers and former Boots alumni - the brand was created to raise the standard in baby skincare while fostering a sense of community among modern parents. Smoosh is driving a cultural shift within the category, building a baby skincare brand that today’s parents are proud to buy, recommend to friends, and display on their bathroom shelves.

Ahead of their Spring launch, Smoosh has appointed GUILD to handle all UK brand communications with retailers of the brand to be announced.