The Strong Agency has been appointed as PR and communications partner for baby gifting and accessories brand Ziggle.

Founded in 2012 by Nicole Graham, Ziggle is available through more than 1,000 stockists across the UK and Ireland, as well as its own e-commerce channels and Amazon.

The Manchester-based PR and communications agency will lead the brand’s trade and consumer PR, including brand and product profiling, new collection launches and campaign development.