Lifestyle clothing brand, 4TH ARQ has appointed b. the communications agency to spearhead its brand communications programme in the UK, including PR, VIP, influencer and events. Founded in 2020 by Irish entrepreneur Rosie Connolly and her husband Paul Quinn, the brand focuses on everyday rotational pieces.

The agency has also been appointed as the seasonal communications partner for the New Zealand winemakers, Cloudy Bay (Moet-Hennessy). The agency has welcomed Cloudy Bay into its lifestyle portfolio for a special experiential summertime project including eventing, media communications and influencer partnerships.