Independent and female-owned communications agencies, b. the agency and Michele Marie PR, have announced a strategic transatlantic partnership, uniting and strengthening their agency offerings across the UK, Ireland and North America.

With combined offices and showrooms in London, Dublin, New York and Los Angeles, the partnership provides brands with a streamlined approach across markets, combining regional expertise with the agility and creative independence of two distinct agencies working in synergy. Services include: press office, VIP placement, influencer and content marketing, eventing, talent procurement and social first content production.

Both agencies will continue to operate independently, however, clients will benefit from a fully integrated offering, including joint account servicing for brands operating across multiple territories, access to showrooms, press day support and talent activations in all three territories and aligned campaign planning.

The partnership will also offer regular trend, influencer and media insight sharing to support locally informed strategy across both regions.