Natura &Co has announced the promotion of Kristof Neirynck, currently the Chief Marketing Officer and Managing Director for Western Europe, to CEO of cosmetics, skin care, perfume and personal care companyAvon. After a landmark 25 years with the company, Angela Cretu will continue to support and contribute to the Avon business, as an advisor.

Alessandro Carlucci will also be rejoining the Natura &Co group as an advisor to Avon to assist with its continued turnaround and its plans for future growth. Carlucci, who served as CEO of Natura from 2005 to 2014, brings a wealth of experience from Chairman roles in organizations like BSR and Arezzo&Co, along with his presidency of the World Federation of Direct Sales Associations from 2012-2014.

Kristof Neirynck said, “I am honored to take on this new role at Avon and continue its evolution to become an omnichannel, relationship selling business, with Representatives at its core. We have an iconic brand: innovative, and affordable products, and a business model that creates opportunities for women to embrace their power, on their own terms.”