Avant PR has been appointed by The Eden Planner, to execute a media campaign around the UK launch of its 2026 planner. The Eden Planner encourages focus on wellness, recreation, relationships and income/career to view life holistically, pushing back against 'hustle culture' and helping to build anti-burnout tools. Avant's campaign will focus on securing editorial coverage across stationery, planner and shopping guides, as well as tapping into popular new year, routine, self-care and wellness themes.

Existing client Spin & Yarn has now also engaged Avant PR for its pre-Christmas influencer campaign. The agency will work with influencers and content creators across the home, interiors, family, wellness, style and lifestyle spaces, on a gifting campaign to promote the brand's range of premium bed and bath linens for Christmas gifting and Black Friday/Cyber Week promotions.