Avant PR has been appointed to handle the PR for Birdsong and Deema Ajlani. Encouraging women to dress in protest against the fast nature of the fashion industry, the obsessive pursuit of trends and the systematic abuse of women in the production line, Bridson places ethical and sustainable fashion at its core and works with expert makers who face barriers to employment in the UK, paying them living London wages. The brand's collection comprises thoughtful wardrobe staples in bright colours, edgy silhouettes and art-inspired prints, made from natural fabrics. 

Avant PR will also assist in launching UAE-based Deema Ajlani to UK consumers. The existing range as well as the designer's new Évasion resort collection set to launch this season has been inspired by the colours and spirit of the South of France and features midi, shirt and halter style dresses.