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Date Posted: Thursday 10th October 2024
Global brand development, marketing, and entertainment platform Authentic Brands Group and Saks Global, a combination of luxury retailers, including Saks Fifth Avenue, have partnered to launch a new joint venture, Authentic Luxury Group (ALG). Housing Authentic-owned luxury and accessible luxury brands, including Barneys New York, Judith Leiber Couture, Hervé Léger and Vince, this innovative venture is centred on the goal of redefining and expanding the modern luxury experience for customers worldwide.
ALG will serve as an incubator for brand growth through new strategic licensing agreements and distribution channels across sectors, including fashion, retail, digital, hospitality, real estate, art and travel. Barneys New York will be the first brand positioned for accelerated growth under the ALG platform. ALG will also extend its brands beyond fashion and into lifestyle categories, similar to the Barneys New York Residences, which opened in Tulum, Mexico earlier this year. ALG will also showcase the world’s most prestigious destinations through exclusive real estate partnerships to develop branded luxury residences, condominiums and hotels.
For more information, visit authentic.com.
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