BEAUTY | CAMPAIGNS / COLLABORATIONS
Authentic Beauty Concept appoints first-ever UK consumer stylist advocate
Date Posted: Tuesday 9th July 2024
Premium vegan haircare brand, Authentic Beauty Concept has announced the appointment of Samantha Cusick as its first UK consumer stylist advocate.
Samantha Cusick, the renowned hairstylist and colour expert and entrepreneur behind the Samantha Cusick London hair salons and Stā Studios, will collaborate with Authentic Beauty Concept to promote its core values and innovative product launches, fostering a deeper connection between the brand and its consumer audience.