Hunter Grace has been appointed to lead UK PR for Australian SPF brand AIRYDAY, which launches in the UK this June.

Founded by Frances Van Der Velden following her own skin cancer diagnosis at age 36, AIRYDAY was created to reimagine daily sun protection through lightweight, skincare-led formulas designed for everyday wear, the brand offers SPF50+ products tailored to different skin tones, types and finishes, transforming sunscreen from an obligation into a beauty essential.

Hunter Grace will oversee communications strategy, paid partnerships and media relations across the UK.