Glazed PR has been appointed to represent Australian beauty and wellness brand SWIISH in the UK.

Founded by sisters Sally Obermeder and Maha Corbett, SWIISH launched in the UK last year and is now available direct-to-consumer, at Boots in-store and online, and via HEALF.

Glazed PR will lead SWIISH's UK communications strategy across press, creators and community, spanning media relations, strategic seeding, brand partnerships and activations.