Beauty and wellness e-zine Attracta Beauty has explored the most exciting beauty trends for 2025 straight from the fashion weeks in New York to London. 

Make-up trends:

Metallic Accents

• Models dazzled with gunmetal metallic green eyeshadow, while subtle shimmer highlighted the inner corners of their eyes.
• London featured cool-toned smokey eyes enhanced by metallic elements.
• This trend elevates everyday sophistication with reflective shades like copper, gold, and silver—envision a futuristic yet accessible allure suitable for any occasion, day or night.

Bold Blush

• Blush has made a striking return, evolving from gentle flushes into bold statements.
• Ralph Lauren in New York showcased rich terracotta tones on cheeks and foreheads, while other shows opted for berry shades applied high on the cheekbones.
• In London, Bora Aksu pushed the trend further with doll-like, circular blush in vibrant hues. 

Smokey, Lived-In Eyes

• The “party girl” make-up look from 2024 continues to reign, with smudgy, grunge-inspired eyes taking precedence.
• New York artists showcased high-shine smoky eyes infused with punk elements, while others created a mystical effect by blending dark brown tones with copper liner.
• Roksanda in London maintained a cool aesthetic with gray-purple smoky lids.
• This trend embraces the beauty of imperfection.

Hair trends:

Deep Side Parts

• A nostalgic homage to the 60s and 90s, deep side parts dominated the hair scene.
• In New York, hair stylists paired slicked-back styles with dramatic side parts, embellishing them with glitter-dusted S-waves for flair.
• London’s stylists maintained sleek simplicity, allowing sharp parting to frame the face and enhance the garments.
• This adaptable style complements curly or loose waves, establishing itself as a staple for 2025.

Voluminous, Retro Up-do

• Big hair makes a grand return, channelling retro vibes with a contemporary twist.
• New York’s hair stylists teased bouffant up-dos with flipped ends, evoking 60s glamour.
• London’s Bora Aksu mirrored this with extravagant beehives, perfectly aligning with hyper-feminine collections.
• Volume reigns supreme-texture, lift, and a touch of teasing for dramatic flair.

Oversized Hair Accessories

• Hair adornments received a maximalist makeover.
• In New York, Alice + Olivia transformed braided buns into floral masterpieces adorned with jewels and oversized scrunchies, while some stylists added ribbon-tied pigtails for a coquette twist.
• London’s stylists embraced a punk-rock aesthetic with black ribbons embellished with metal, blending femininity with edge.
• Bows and studs are stacking up to rejuvenate classic styles with bold personality.

To view the full report, visit attractabeautyawards.com.