The PHA Group has been appointed by Ulike, a global leader in advanced at-home beauty technology, to elevate the brand’s profile and accelerate its growth in the UK market through a comprehensive, integrated PR campaign.

The PHA Group’s Consumer PR team will be responsible for strengthening Ulike’s UK presence through a multi-layered communications strategy. This will include an always-on press office focused on new product launches and reviews, alongside amplified PR activity such as event execution and influencer gifting, designed to build strong brand advocacy and engage both consumers and key industry opinion leaders.