Aspire PR, the UK agency specialising in the active lifestyle space with a client portfolio including On, Thule, Sealskinz, The Ramblers and more, has bolstered its team of talent with four new hires.

• Stew Smith joins as the agency’s very first Creative Director. Working across all service pillars, Stew will take the lead on creative output across the agency, working with delivery teams to develop concepts for campaigns, from branding and visuals to ideation for creative activation. He will also head up the branding and visual identity of Aspire as part of the agency’s ambition to further elevate its reputation and position across the PR and active lifestyle landscape.
• Also joining the team is Andy Waterman who will lead the agency’s editorial content strategy with an eye on supporting the already talented PR team on storytelling for the agency and its portfolio of global brand clients. Andy has previously worked for brands including Tracksmith, Speedo, Canterbury and Rapha, and has a wealth of editorial experience – both earned and paid.
• Aspire’s fourth recruit is Allan Pattison who takes up the role of Business Development & Partnerships Manager. He will work closely with founder and managing director Layla Smith as well as the wider team, to identify new business opportunities, supporting with creating and developing new relationships and strategic partnerships. Allan has over 30 years of experience in the media sector.