Fashion retailer ASOS has appointed American stylist Law Roach as its first Stylist in Residence. The acclaimed image architect will work with the brand to shape its fashion point of view through styling.

Law will style seasonal campaigns and share his perspective on how to wear key pieces. The partnership launches this autumn, with Law styling six covers for the relaunch issue of ASOS Magazine, which serve as inspiration for a shoppable edit curated by the ASOS team.

Research commissioned by ASOS found that 68% of consumers say knowing what to buy is easier than knowing how to wear it. Law's appointment addresses this desire for style guidance and confidence.

Law has worked with Zendaya, Celine Dion, Ariana Grande and Anya Taylor-Joy. He is the first recipient of the CFDA's Stylist Award and has been recognised by The Hollywood Reporter as one of Hollywood's most powerful stylists.

The launch will take place during London Fashion Week, with ASOS partnering with Lyas on La Watch Party.

"I've always been fascinated by the power of fashion to transform how people see themselves and how they show up in the world," said Law. "What excites me about ASOS is the opportunity to help more people discover their own point of view through style."

"Law is one of the most influential creative voices in fashion today," said Vanessa Spence, EVP Brand & Creative at ASOS. "What makes him exceptional is his ability to use style to build confidence, tell stories and shape culture."