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ASOS partners with the Paralympic Association

Date posted on DIARY directory: Wednesday 7th September 2016

ASOS has partnered with the British Paralympic Association (BPA) and designed formal and ceremony wear for ParalympicsGB, creating a capsule collection for the team to wear when the curtain rises today for the Rio 2016 Paralympic Games. Paralympians Lauren Steadman, Jack Rutter, Issy Bailey and Rob Oliver can be seen here in the teams offcial Opening Ceremony wear. The athletes have already been seen wearing the ASOS formalwear on 16th July 2016 at GB Team Launch in London.

ParalympicsGB will also be seen wearing ASOS designed Closing Ceremony wear at the end of the Games in Rio. Athletes will be provided with a capsule wardrobe of simple functional yet fashionable pieces to wear at a range of of cial team occasions - a winning collection the team will be proud to wear. Their designs will be worn by up to 264 selected athletes, plus support staff, on formal of cial ParalympicsGB business. This includes high pro le team appearances in addition to the colourful Opening and Closing Ceremonies of the Rio 2016 Paralympic Games.

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