ASOS Magazine is relaunching this September as a quarterly digital publication on Substack alongside a limited-edition print publication. The title brings together voices from fashion, beauty and culture. Industry legend Pat McGrath features as Guest Beauty Curator, while Elias Medini (Lyas), Founder of La Watch Party, joins as Contributing Editor. Creator Farron Clark joins as Marketing Insider. Further details on the first issue, editorial leadership and cover star will be announced in the coming weeks.

ASOS will host a five-day immersive experience in Covent Garden during London Fashion Week. The pop-up will invite customers into the world of ASOS through styling sessions, interactive experiences and the opportunity to create their own digital ASOS Magazine cover.

ASOS has also unveiled a curated edit of autumn fashion shaped around the season's key trends and investment pieces. This season sees a focus on transitional jackets, premium suede and delicate lace, alongside statement zebra prints, rich berry tones, playful cherry and grape motifs, and pops of periwinkle blue.

Vanessa Spence, EVP Brand & Creative at ASOS, said: "Autumn is one of the most exciting moments in fashion. It's when people are discovering new trends, finding fresh ways to wear them and thinking about how they want to show up for the season ahead. Part of the joy of fashion is everything that happens behind the scenes. This campaign gives customers a seat at that table, opening up the world behind the season in a way that's inspiring, accessible and relevant to how they want to dress today. Pat, Lyas and Farron each bring their own perspective and personality, helping us bring those stories to life in a way that feels authentic, inspiring and relevant."

Pat added: "Beauty and fashion have always been for everyone. I have believed that throughout my career, whether I am backstage at a couture show or helping someone create a look that makes them feel confident and completely themselves. What I love about fashion now is that inspiration has no price point. As Guest Beauty Curator, I'm looking forward to sharing what I've learned about beauty, creativity and self-expression in a way that everyone can make their own."

Lyas commented: "The most exciting thing about fashion is everything behind it. It's the people, the creativity and all the stories that shape what we wear. I've always loved how ASOS makes fashion feel accessible, and I'm excited to be joining the editorial team to celebrate all the things that make people fall in love with fashion in the first place."

Farron said: "Fashion has the power to change how you show up in the world, whether you're dressing for a big moment or just for yourself. That's why I'm excited to be part of a project that gives people inspiration, confidence and the tools to develop their own personal style in a way that feels authentic to them."

The Autumn campaign was created in partnership with creative agency Baron & Baron, photographed by Sarah Blais, and brought to life on film by Emir Eralp and Jake Scott.