ASOS has announced latex lingerie brand Elissa Poppy and Hanger as the winners of the first ever Fashion Discovery competition. This decision follows on from the Fashion Discovery finalist event held at ASOS HQ in London on 11-12 of October. With over 600 hundred applicants and a wealth of talent the winners were in influenced by customer voting; engaging with those who will purchase the winning products.

Both Elissa Poppy and Hanger will now be sold globally on ASOS.com, and the brands will also receive 12 months of support and mentoring from ASOS, providing insight and advice from key areas of the online retailer’s expertise including retail, content, marketing, finance and sourcing. A cash prize will also be awarded.