A.S Watson Group has launched AS Watson Brand Lab, a data-driven brand creation and scaling platform designed to identify, develop and grow brands across its global retail ecosystem. Built on the company's integrated offline-plus-online capabilities, distribution network and consumer insight from over 180 million loyalty members, the platform enables both the creation of new propositions and the rapid scaling of brands across multiple markets.

A.S Watson Brand Lab embeds brand development directly within AS Watson's retail ecosystem, using real-time customer data, shopping behaviour and category dynamics to inform development decisions.

At its core is an integrated operating model linking insight, creation, distribution, demand activation and scaling. The platform leverages A.S Watson's over 180 million loyalty members and offline-plus-online capabilities to accelerate brand selection and commercial execution.

Brands within A.S Watson Brand Lab are supported through a structured growth pathway, progressing from early-stage validation to regional scaling and category leadership. At each stage, brands receive differentiated support across insight, distribution, marketing activation and investment.

A.S Watson Brand Lab will prioritise product segments including Asian beauty trends (K-beauty, J-beauty, C-beauty), ingredient-led skincare, health and wellness products and elevated personal care.

For more information, visit aswatson.com.