Colombian singer J Balvin has been appointed USA fragrance ambassador for Armani Beauty.

"Everything I dreamed of that became reality started with one thing: believing. And then? The discipline to make it happen," said J Balvin. "I WILL is more than a phrase, it's believing in the vision before anyone else sees it. This fragrance, this message, it represents where I come from, everything I've lived, and that fire I want others to feel. It's not about luck. It's about WILL."