Are Media (Australia) has launched new initiatives and innovations across its market-leading brands ELLE, Marie Claire, Gourmet Traveller and belle. This includes the launch of Are Media Collectives, Australia’s female-led customer segmentation tool built from Are Media’s significant first party data assets. Are Media Collectives will complement its new data offering in 2026 where it will launch new data partnerships, new shopper intent segments built from first party data, and new onboarding pathways for advertisers to bring their first party data for targeting and suppression.

Alongside the launch of Collectives, Are Media announced a suite of new initiatives across its luxury brands, including:

• ELLE Fit - A fitness-led vertical blending editorial storytelling, immersive experiences and shoppable extensions
• Big Week of Beauty - Australia’s largest beauty network activation across video, social and e-commerce
• Gourmet Traveller Hotel & Travel Awards - Expanding nationally with content-to-commerce opportunities for luxury travel
• Marie Claire International Women’s Day and Sustainability Awards - Transformed into consumer-facing events to deepen engagement and sponsorship opportunities
• Masterclass Styling Sessions - Interactive, shoppable experiences hosted in-store and online with ELLE and Marie Claire.