Australian multi-channel content company for women, Are Media has appointed Sammy Preston as Head of Shopping, effective from 2 September.

Sammy will be reporting to the Director of Content Sally Eagle, and will be responsible for spearheading the development and execution of a data-driven shopping content strategy designed to achieve Are Media’s content commerce goals. Leading the shopping team and working alongside the vertical content teams, Sammy will focus on creating and amplifying content across Are Media’s digital platforms, including websites, social media and email channels.

Sammy was previously Sydney Editor and Head of Affiliate at Urban List.