Date Posted: Thursday 10th January 2019
Purple has been appointed to handle the UK press and publicity for make-up brand, Anastasia Beverly Hills. Credited with crafting the brows of A-list celebrities from Oprah Winfrey to Kim Kardashian, Michelle Obama to Victoria Beckham - Anastasia Beverly Hills launched last Summer at Selfridges with an exclusive counter serving its standout collection of colour cosmetics, including brow products, stick foundations and liquid lipsticks. This counter also offers the Anastasia Beverly Hills Signature Experience, a make-up masterclass using techniques and products to give your face a sense of symmetry, balance and proportion.
As part of the integrated PR campaign, Purple will plan and execute Anastasia Beverly Hills’s UK strategy, new product launches, events, and influencer, press communication.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.