O’Connor Publicity has been appointed to handle the UK press and publicity for brand new yoga brand Ana Heart, introducing a new generation of activewear that embodies effortless chic with an urban, rock and roll spirit. Founded by Amanda Ibgui, the Ana Heart collection was inspired by Amanda’s yoga teacher Rachel Novetsky and is the result of the duos fashion sense and taste; a mixture of luxury fabric, functionality and comfort which are synonymous with sophistication, detail and quality. The first collection includes yoga bags and mats, alongside the activewear pieces, all featuring a neutral colour palette with tones of carbon, nude, cream, grey and black.

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Ana Heart in 'fashion & accessories'