Amazon has announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. Oscar de la Renta will be the first brand to feature on Amazon's new platofrm, featuring its pre-fall and autumn/winter 2020 collections, inclusive of ready-to-wear, handbags, jewellery, accessories and a new perfume, with childrenswear coming soon. 

Available in the Amazon app by invitation only, Luxury Stores combines the convenience customers with innovative technology such as 'View in 360.' With collections sold directly from the participating brands as a ‘store within a store’ experience, brands independently make decisions regarding their inventory, selection, and pricing.

More brands will launch within Luxury Stores in the coming weeks and seasons.